Subaru Share the Love® Hometown Charity | Violet Foundation

Through the Subaru Share the Love® Event, Subaru of America, Inc. and participating retailers have made significant contributions over the past 18 years. Together, we have donated a total of more than $320 million to various charities nationwide. Our customers have the opportunity to select from four national charities and support over 2,700 local hometown charities. We are committed to making a positive impact on communities across the country through these charitable initiatives.

Get a great vehicle and support a great cause. With every new Subaru purchased or leased, Subaru will donate $250 to your choice of charities*. Napleton's Schaumburg Subaru will also donate an additional $250 to the Violet Foundation for Pediatric Brain Cancer, for a total of $500 per vehicle to charity*. November 20 through January 2.

As part of our ongoing commitment to giving back to the community, we have chosen the Violet Foundation for Pediatric Brain Cancer as our Share the Love Hometown Charity. By selecting the Violet Foundation as our hometown charity, we are able to make a significant impact on their efforts in research and providing support to affected families.

Our Local Hometown Charity

Brain cancer claims the lives of more children than any other childhood cancer. The Violet Foundation for Pediatric Brain Cancer seeks to change that. Founded in 2022, the Violet Foundation strives to raise and provide greater resources and support for scientific research and clinical trials, specifically focused on improving survival rates for pediatric brain cancer patients. Sadly, only 4% of federal funding allotted by the U.S. goes toward pediatric cancers—the Violet Foundation has committed itself to addressing this issue head-on.

Three-year old Violet Napleton was a smart, sassy, fun-loving little girl who was diagnosed with the deadliest form of pediatric cancer, Diffuse Intrinsic Pontine Glioma (DIPG), in 2021.

She had a brave spirit and an unwavering fight that inspired those around her, particularly her family. To honor Violet's memory, they are now devoted to the mission of finding a cure for DIPG and other pediatric brain cancers. The Violet Foundation invites all to take inspiration from Violet's fight and join them in their efforts to end this type of cancer once and for all.

The Violet Foundation for Pediatric Brain Cancer is a 501(c)3 non-profit organization. The Violet Foundation was developed by the Napleton family in remembrance of Violet, who passed away not too long after she was diagnosed with a Diffuse Intrinsic Pontine Glioma (DIPG) tumor -- a form of brain cancer that has less than 1% survival rate and no effective treatment. The Violet Foundation's complementary mission is to support the families of pediatric brain cancer patients in every way they can. Many parents are forced to continue working to pay the bills and keep insurance active while simultaneously supporting their child and coping with their own emotional experience. The Violet Foundation seeks to ease the burden placed on these families during this incredibly difficult time.

Subaru will donate $250 for every new Subaru vehicle sold or leased from November 20, 2025, through January 2, 2026, to four national charities (ASPCA®, Make-A-Wish®, Meals on Wheels America, and the National Park Foundation) designated by the purchaser or lessee. For every new Subaru vehicle sold or leased during the campaign period, Napleton’s Schaumburg Subaru will donate $250 in total to the Violet Foundation for Pediatric Brain Cancer. Additionally, for every Subaru vehicle routine service visit during the Subaru Share the Love Event, Napleton's Schaumburg Subaru will donate $5 to the Violet Foundation for Pediatric Brain Cancer. Purchasers/lessees must make their charity designations by January 10, 2026. The four national charities will receive a guaranteed minimum donation of $250,000 each. See your local Subaru retailer for details or visit subaru.com/share. All donations made by Subaru of America, Inc.